Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts.
The information for this analysis is usually derived...
This page was last updated on August 30th, 2008
This page was last updated on August 30th, 2008
Micromarketing (from Marketing and Advertising)
Canadian Content » Business » Marketing_and_Advertising » Micromarketing »
Indus Demographics LLC
A database of (Asian) Indians living in the US.
Evox Facilities
Catalogue offering UK postcode files and business addresses.
Demographics Now
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Ricercar, Inc.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
Consodata
Consodata supply one of the two large lifestyle databases in France. They also have operations in Spain, Germany and the United Kingdom.
Zipm.com
Direct Marketing. Demographic searches throughout the U.S., by street ranges, zipcodes, or longitude and lattitude.
Claritas / NDL
Demographic reports for the USA available. also a range of other marketing data
The Data Depot
Marketing and census demographic data sets for use in business applications such as customer profiling, database marketing, location planning, and territory planning.
Claritas Connect
Internet-based customer targeting solutions and market analysis. USA Demographic and business data.
MicroGIS
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
Godin Marketing
Database marketing solutions and market research,in USA, Canada and South Korea.
Passage Events and Promotions
Seattle based firm specialized in targeted product exposure for special events and field marketing programs.
Adhoc Solutions
Geomarketing services in Belgium
CACI Limited
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
A1 Analytics
Consultant, not currently active. Describes capabilities in data mining, GIS, SFA, CRM, neural network analysis, text mining, and target marketing.
Postcodes Across Europe
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
Looking Glass
Consumer segmentation for the USA using a classification of households - Cohorts.
Target Marketing of Santa Barbara
Information on workshops, books, and consulting services.
Marketview Limited
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
PMD Advisory Services
Provider of market data and customized demographics especially for the senior living industry. Provides project feasability consulting, demographic data, mapping and GIS, and online searchable databases.
OnPoint Marketing
Specializes in street teams and event, guerrilla, and viral marketing and promotions for brand marketing nationwide.
MarketPoint: Business Mapping
Uses Microsoft MapPoint technology to provide business mapping solutions, to meet the geomarketing, customer service and logistical needs of medium sized businesses in Europe.
Proactive Target Marketing: Rethinking Your Business Strategy
Article discussing the benefits of developing a targeted marketing strategy.
Institute national de la Statistique et des Etudes Economiques
INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across Fra
Business Geographics Limited
Census data and associated software systems for the UK plus a range of other mapping and geographic data sets
Upper Quadrant
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
Claritas
Customer targeting solutions for automotive, communications, financial services and utility companies.
Get Relevant
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.
Altavision Geographics
Business Geographics services (custom maps, market analysis, and reports
Geodemographics Knowledge Base
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
DCD Marketing
Direct demographic and marketing services. Generates product exposure throught exposure through a grass roots understanding of local and regional communities.
Statistics Sweden
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
ESRI Business Information Solutions
Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
Larkspur Data Resources
Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
DecisionWhere, Inc
Demographic reports and maps for US site selection.
Pacific Micromarketing
Marketing research company specializing in Australian customer data, market information and targeting programs.
GMAP Consulting Limited
Provide market intelligence and decision support solutions to global retail organisations.
Power Marketing, Inc.
Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
US Consumer Behavior Data
Consumer behavior data at the national, regional, and local market level (i.e. by U.S. city, county).
FreeDemographics.com
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
Insight out of Chaos
A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
RegioProfil - site analysis for Austria
RegioProfil can give you reports about any site in Austria. The selection of reports include profiles of demographics, purchasing power, and businesses. You can also purchase lists of company or private addresses for direct marketing.
AreaData
Provides ACORN, population forecasts, market information, census and demographic data for any location in the UK. Offers free reports to new users.
Statistics Finland
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
AZ Direct Marketing
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany. [German/English]
Georgia 2000 Information System
Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.
Target Marketing, Inc.
Offers target marketing, statistical and consulting services.
Joint Industry Committee for the Regional Press - United Kingdom
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
ORC Data Services
UK organisation providing information on analysing customer loyalty, branch location, or making turnover forecasts.
Consumerdata sp. z o.o.
Lifestyle Database procurement, database management and Direct Marketing services in Central Europe
The Global Gazetteer
AllM marketing provide locational codings for most towns and cities in the world.
InSite
GIS tools for spatial planning, customer targeting, consumer analysis and territory planning.
Media Networks. Inc.
Local Adverts in national magazines.
Sunflower Group
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Experian
Credit referencing and consumer targeting for the USA and other countries
Target Marketing USA
Database marketing and voicemail broadcasting for political candidates and campaigns.
Empower Geographics
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
Geodezix
Location-based business intelligence and geographic information Techntology consulting.
Gfk Regionalforschung
Micromarketing division of one of the world's largest market research organisations.
Retail Locations UK
Retail Locations has a comprehensive database of multiple retail outlets in the United Kingdom.
Keenote Marketing
Market analysis, demographics, market segmentation, direct marketing and media selection services.
A database of (Asian) Indians living in the US.
Catalogue offering UK postcode files and business addresses.
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
Consodata supply one of the two large lifestyle databases in France. They also have operations in Spain, Germany and the United Kingdom.
Direct Marketing. Demographic searches throughout the U.S., by street ranges, zipcodes, or longitude and lattitude.
Demographic reports for the USA available. also a range of other marketing data
Marketing and census demographic data sets for use in business applications such as customer profiling, database marketing, location planning, and territory planning.
Internet-based customer targeting solutions and market analysis. USA Demographic and business data.
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
Database marketing solutions and market research,in USA, Canada and South Korea.
Seattle based firm specialized in targeted product exposure for special events and field marketing programs.
Geomarketing services in Belgium
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
Consultant, not currently active. Describes capabilities in data mining, GIS, SFA, CRM, neural network analysis, text mining, and target marketing.
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
Consumer segmentation for the USA using a classification of households - Cohorts.
Information on workshops, books, and consulting services.
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
Provider of market data and customized demographics especially for the senior living industry. Provides project feasability consulting, demographic data, mapping and GIS, and online searchable databases.
Specializes in street teams and event, guerrilla, and viral marketing and promotions for brand marketing nationwide.
Uses Microsoft MapPoint technology to provide business mapping solutions, to meet the geomarketing, customer service and logistical needs of medium sized businesses in Europe.
Article discussing the benefits of developing a targeted marketing strategy.
INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across Fra
Census data and associated software systems for the UK plus a range of other mapping and geographic data sets
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
Customer targeting solutions for automotive, communications, financial services and utility companies.
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.
Business Geographics services (custom maps, market analysis, and reports
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
Direct demographic and marketing services. Generates product exposure throught exposure through a grass roots understanding of local and regional communities.
Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
Demographic reports and maps for US site selection.
Marketing research company specializing in Australian customer data, market information and targeting programs.
Provide market intelligence and decision support solutions to global retail organisations.
Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
Consumer behavior data at the national, regional, and local market level (i.e. by U.S. city, county).
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
RegioProfil can give you reports about any site in Austria. The selection of reports include profiles of demographics, purchasing power, and businesses. You can also purchase lists of company or private addresses for direct marketing.
Provides ACORN, population forecasts, market information, census and demographic data for any location in the UK. Offers free reports to new users.
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany. [German/English]
Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.
Offers target marketing, statistical and consulting services.
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
UK organisation providing information on analysing customer loyalty, branch location, or making turnover forecasts.
Lifestyle Database procurement, database management and Direct Marketing services in Central Europe
AllM marketing provide locational codings for most towns and cities in the world.
GIS tools for spatial planning, customer targeting, consumer analysis and territory planning.
Local Adverts in national magazines.
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
Credit referencing and consumer targeting for the USA and other countries
Database marketing and voicemail broadcasting for political candidates and campaigns.
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
Location-based business intelligence and geographic information Techntology consulting.
Micromarketing division of one of the world's largest market research organisations.
Retail Locations has a comprehensive database of multiple retail outlets in the United Kingdom.
Market analysis, demographics, market segmentation, direct marketing and media selection services.
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